Nepal Tourism Board (NTB) has entered a deal with India's fast-food joint, Nirula's, to promote Nepal's tourism products in India. Through this deal, NTB hopes to cash India's growing number of middle class that has high disposable income and a growing culture of eating out.
According to sources at NTB, Nirula's will promote Nepal through its ice-cream that promises 'Cool Offer Ke Saath Cool Holiday' (cool holiday with cool offer). As per the offer, the treat card that the buyer gets with the ice-cream will be eligible for lucky draw offering free eight holiday packages for 3 nights-4 days sponsored by NTB and 100 special discounted packages sponsored by various tour operators. Likewise, a ready information on Nepal as a fabulous destination for weekend breaks as well as soft adventure will also be printed on the treat card.
Similarly, over 40 the Nirula's joints in New Delhi will also display 'Naturally Nepal' logo and tagline 'Nepal: Holiday in the lap of Himalayas' through posters, standees, and tent cards.
The company will last till June 30. The lucky winners will be selected after the completion of campaign.
NTB hopes that the campaign would help bring in more Indian visitors to Nepal as a large number of Indians move out for vacations during the summer.
No comments:
Post a Comment